The Blade & Block

In

This was a logo development project I undertook for a local woodworking entrepreneur that is expanding the craft to build unique, one-of-a-kind pieces ranging from cutting boards, knives, tables, and custom cabinetry.

It was an incredibly fun logo to make, and an extensive process to arrive at the final result. The logo represents the detailed patterns Solomon creates by cutting, layering, and arranging different species of wood to create contrasting lines and shapes. Other ideas that influenced the final direction include: the hexagonal shape represents a cube, or “block” and the central pattern can also be interpreted as tree rings or a saw blade.

Inspiration

The original mood board was used to get a general direction for the logo. There were elements the client liked, but he wanted better representation of the unique artistry of the patterned designs that were central to his business. I began drawing inspiration for pattern designs from many sources including other artists, math, and nature.

Pattern sources

Resulting developments